Prominent digital gaming entertainments specialist AGS has announced its acquisition of the Lucky Lucky blackjack side-bet advance from fellow American innovator Aces Up Gaming.
The Las Vegas-headquartered firm used an official Thursday press release to declare that the deal for an undisclosed amount of cash is destined to enhance its ‘rich content portfolio’ while simultaneously providing it with an opportunity to further grow its ‘industry-leading progressives’. This arrangement has been inked a little over seven months after AGS began offering its games to Canadian punters via Loto-Quebec and the Ontario Lottery and Gaming Corporation with the company stating that the product is to be immediately added to its already ‘unmatched value proposition’.
Easily explained:
AGS described Lucky Lucky as ‘a proven and popular side-bet’ option that sees a player’s card value combined with that for the up-card of the dealer ‘to trigger exciting pay-table outcomes.’ The Nevada enterprise also proclaimed that this attraction allows aficionados’ underlying blackjack wagers to be joined by separate bets at the start of each hand with prizes awarded for any three-card hand that surpasses a value of 18.
Popular purchase:
John Hemberger (pictured) serves as the Table Products Senior Vice-President for AGS and he used the press release to pronounce that the Lucky Lucky innovation is utilized by ‘more than 1,000 units across the country’. He furthermore asserted that the advance has rapidly gained a reputation for being ‘an established and high-performing side-bet’ that presents operators of blackjack with the ability to ‘supercharge the base game’ and produce ‘a one-of-a-kind player experience’.
Read a statement from Hemberger…
“Popular in both eTables and online gaming formats, Lucky Lucky’s appeal extends beyond the traditional bricks-and-mortar live table games environment to make it a natural next-step to introduce with a progressive. We believe Lucky Lucky will further cement our position as the industry’s leading provider of blackjack progressive content.”
Successful strategy:
AGS decreed that Lucky Lucky will now be added to the ‘diverse mix of entertaining gaming experiences’ that it already offers to clients around the world. It divulged that this existing portfolio additionally embraces a wide range of slots, table products and real-money gaming platforms and content as well as ‘highly-rated social casino solutions for operators and players and best-in-class service.’
Hemberger’s statement read…
“When we started our table games business more than seven years ago, our goal was to create a dynamic portfolio of the industry’s best proprietary games, side bets, progressives and table equipment all supported by a best-in-class sales network. Since then, we have built a deep content library through organic growth and strategic acquisitions with the addition of Lucky Lucky serving as yet another example of how we maintain the most innovative and competitive offerings in the tables space.”
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